Co-creating Social In-car Experiences for SAIC motor
Summer design school
Client: SAIC motor & Donghua Univeristy, Shanghai
This one week summer design school was tailored for automotive designers from SAIC motor and bachelor industrial design students from the Donghua University in Shanghai. The theme was "on the road together: about social in-car experiences"
Together with other 2 design researchers from TU Delft, the Netherlands, we coached a mix of interactive lectures, short exercises and a real-case design process. We offered the participants a pressure cooker environment to become familiar with the tools and techniques of contextual research.
The success of the workshop emerged from the design results: participants surprised themselves with the fresh, new perspectives they discovered, and the design spaces that were opened up by these insights. The company harvested concrete design solutions to be developed into products and services.