MustArt

Creating a new retail experience for MAILLE

Project for: Unilever

I worked together with a multidisciplinary design team inside the Unilever R&D Center. The task was to develop feasible products, unique shop experience and innovative strategy for MAILLE, a luxury brand of Unilever. The project consisted of extensive research conducted in Paris and Dijon, France, co-creation, conceptualization and embodiment of the innovation. Besides, a set of design toolkit was created for MAILLE.

The final product (MustArt) cannot be showcased here, as it is confidential and being processed for possible patenting.

In-company co-creation session

A collection of ideas

Examples of the design toolkit

Team project and my main tasks :

Concept design// User research // Co-creation