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MustArt
Creating a new retail experience for MAILLE

Project for: Unilever

I worked together with a multidisciplinary design team inside the Unilever R&D Center. The task was to develop feasible products, unique shop experience and innovative strategy for MAILLE, a luxury brand of Unilever. The project consisted of extensive research conducted in Paris and Dijon, France, co-creation, conceptualization and embodiment of the innovation. Besides, a set of design toolkit was created for MAILLE.

 

The final product (MustArt) cannot be showcased here, as it is confidential and being processed for possible patenting. 

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Team project and my main tasks : 

Concept design// User research // Co-creation