A toolkit for designers to gain empathic insights
across cultural boundaries
Sep 2015 - present
PhD research at Delft University of Technology
When working on an international design project, designers often find it difficult to empathize with the user insights of people from a culture beyond their first-hand experience. To help designers step beyond this limitation, Cultura has been developed for supporting them to deal with the complexity of designing for unfamiliar markets. It is a design toolkit that uses nine cultural aspects based on cultural theories, informing designers about user insights in a broader cultural context.
Cultura works perfectly for communicating user insights and inspiring design in a co-creation session, and it is also great for the product development team to synthesize user research data.
Want to know more details about Cultura?
A video showcases a session where Cultura was applied
A paper reports the development and application of Cultura.